2018 DZ Marketing Conference

2018 DZ Marketing Conference

Published: September 21, 2017


A conference designed for skydiving industry professionals on the DZ and manufacturer level.

From owner, James La Barrie:

"My wish is to create a unique event to help DZ operators and manufacturers grow their businesses. This conference will be a mix of hands-on workshops, open discussions and the teaching of techniques that we know, work. It's my goal to ensure that everyone who attends this conference will leave invigorated for the 2018 season equipped with great information, clarity and a solid plan. The conference will be professional in every sense with no detail too small to ensure the comfort of everyone attending."

On the long term vision of the conference, La Barrie shares:

"My wish is to start this conference small with no more than 35 participants. The long term goal is to host this event in the off year of the PIA Symposium and let it grow organically. This is the proving year and my team and I will be driven to ensure that everyone leaves us blown away by the information we'll be presenting. I think there is a need for this in the industry. All the major associations host conferences, but the topics are wide and ranging. Our focus will be on one topic: business growth."


Professional. Organized. Information-Rich. The conference will be packed with two days of marketing information unique to the skydiving industry and will leave you with clarity and a clear direction of how to execute a marketing plan.

VENUE - Courtyard Marriot Kingsley Center

The conference will be hosted at the brand new, Courtyard Marriot in the Kingsley Development offering a wide range of fantastic restaurants just minutes from the lobby. The host hotel is located in Fort Mill, SC and 20 minutes south of Charlotte, NC. The hotel is offering a conference rate of $139 per night.


  • $750 Early Bird (December 15th or Before)
  • $900 Registration (December 16 - February 5th)

Eventbrite - 2018 DZ Marketing Conference

Registration includes the following

  • Welcome Packet
  • Breakfast, lunch, snacks, beverages, and coffee throughout the conference
  • Entry - 2 Day Conference
  • 60 minute, individual follow-up call post-conference
  • Access to all conference slides for each session.
  • Access to private group conference page for continuing discussions


February 6th, 2018

Morning Session **15 Minute Break Between Each Session**

7:30 - 8:30 - Breakfast
8:30 - 9:15 - Introduction
9:30 - 10:15 - Building Your Marketing Strategy
10:30 - 11:15 - Google & SEO - What You Need To Know + Q & A
11:30 - 12:15 - Workshop: Maximizing the Google My Business Page

12:15 - 13:15 - Lunch

Afternoon Session

13:00 - 13:45 - Discussion: Overcoming Low Price, Groupon and Third Party Resellers
14:00 - 14:45 - Insights into Google AdWords and Tracking ROI
15:00 - 15:45 - Monetizing Social Media
16:00 - 16:45 - Word of Mouth: Why Google Loves Reviews and How To Get More
16:45 - 17:00 - Day 1 Wrap-Up


February 7th, 2018

Morning Session **15 Minute Break Between Each Session**

7:30 - 8:30 - Breakfast
8:30 - 9:15 - Discussion: What They're Doing: How The Busiest DZs Are Killing It
9:30 - 10:15 - The Power of Content Marketing and How To Make it Work For Your DZ
10:30 - 11:15 - Preparing For The Worst: Managing the Media During a Crisis
11:30 - 12:15 - Mastering Facebook LIVE

12:15 - 13:15 - Lunch

Afternoon Session

13:15 - 14:00 - Workshop: A Step By Step Guide for Building a Great Event
14:15 - 15:00 - As the Prop Turns: Improving Your DZs Culture
15:15 - 16:00 - Wrap Session - Two Days of Marketing

James helped remind our team that our customer, our camper, our adventure participant should be at the center of everything that we do. He taught us that our marketing edge in a competitive world is great customer service-- not slick advertising.

» Nick Wimmer, Camp Canaan | Read More