Should You Filter What You Say on Social Media?


The Freedom of Speech

What makes America great is our right to free speech. Because we are given this right, does it mean we must always exercise it?

Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment. – Benjamin Franklin

2016 has been unprecedented, not in scandal, but how today’s issues are voiced and magnified using social media. Today, many people use it as a soapbox to share the most mundane to the things that bother them most.

I’d like to suggest that we use caution with what we express from the perspective of public relations as opposed to the perspective of silencing someone’s right to speak out. I say this especially for people who are employees and owners of companies who care about their businesses.

Sunpath Products

Knowing When To Hold

If a news reporter were to ask you a question on camera, would your response be the same as what you’d post on your own social media account?

Most people are more tempered with formal interviews than what is broadcast in a post and a tweet. I want to suggest that they not be treated as mutually exclusive. What we share to the media is no different than what we share on social media. It’s just a different kind of media.

What the 2016 US Presidential election has shown is that our own friends and family don’t necessarily agree with our views and we have all seen friendships strained or even lost because of the way we have chosen to express ourselves in the (social) media.

“If we have lost lasting friendships it will be much easier to lose potential or even lasting customers.”

Burble Software

Silence is a Strategy

We all have strong opinions, but filtering out what goes on to social is a strategy. Potential customers may have differing opinions and as a business owner who is never comfortable, I want to give everyone an equal opportunity to become a customer of mine.

As for those that don’t own businesses, it’s now commonplace for employers to see what potential new hires are posting. Don’t think that your privacy settings shield you, as we all are so connected that we’re only a mutual friend away from learning more.

What are your thoughts on this topic? Feel free to share your comments below.

About James La Barrie

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.

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