How To Report A Fake Google Business Page


Let’s get real and talk about an issue affecting the skydiving industry. The presence of third party call centers capturing your potential customers by:

  • creating elaborate websites in each marketplace around the country giving the appearance of an actual physical DZ (we’ve seen this for years)
  • creating Google Business Pages by utilizing addresses and packaging/mailbox storefronts
  • Padding these Google Business pages with false reviews


I want to address the last two bullet points to help you defend your digital space. The position in which your business shows up in Google dictates the volume of site traffic thus affecting your sales conversions.

The more your business shows up in the Google search results page (in the local pack, the Google Business Page, Google AdWords, News, featured snippets, etc), the greater the probability you’ll increase your site traffic.

For this reason is why third parties are trying to occupy more space in the search results and why we’re seeing the creation of business listings that aren’t 100% transparent.

The Google Business Page

The Google Business Page is as important as your website and should be maintained monthly with updates to photos and responses to reviews (both positive and negative). The reason for its importance is because of how it stands out on Google’s page. A potential customer can see your reviews (and average review rating score), location, hours and photography within moments.

If you’ve setup your company’s business page, you may recall having to receive a postcard in the mail from Google with a special code that verifies the physical location of the business or received a text message from Google.

A tactic that some third party retailers have been implementing is setting up a mailing address at a mail and copy store (like a UPS Store) to help give the appearance that there is a physical skydiving center in the city.

It is possible to have a Google Business Page which is unverified without the physical address as seen by many third party operators in the industry.

How To Report a Google Business Page

Step 1: Leave a Review

Reporting a Google Business page may take time, so one of the first things I’d recommend is leaving a review yourself. I advise being truthful and not throwing mud as that only causes you to lose credibility in the eyes of the reader. Just state the facts and allow the court of public opinion make a judgment from there.

Sunpath Products

This blog is proudly sponsored by Sun Path Products.


Step 2: Report The Page To Google

If you don’t look closely, you’ll miss it. At the very bottom of the Google Business page is the word ‘Feedback.’ This is the button you can use to report the Google Business page. Click on ‘Feedback’ and you’ll be presented with this screen:

Screen Shot 2017-07-13 at 3.16.36 PM


Select ‘Yes’ to open another screen of options. Select one if it applies. 

Google Business Page Feedback


Burble Manifest Software

This blog is proudly sponsored by Burble Software




If a Google Business page is truly false and violates Google’s policies then with persistence you should be able to have the page removed. If the two steps above are unable to get you what you need, you can use the Support Forum to get additional help.

Within the forum, you can get some advice.

i). Visit the Spam & Policy Forum in GMB

ii). View previous responses to questions like yours or you can start a new thread asking for help.

iii). Ask a community expert. These experts are usually quite helpful and may be able to get you some help from the Small Business Support Team.

Upcoming Events

Eventbrite - 2018 DZ Marketing Conference

About James La Barrie

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Receive Our Newsletter!

If you would like to receive our industry newsletter offering free insights on industry marketing techniques to help you make more money, fill the form below! We publish a newsletter designed for skydive industry professionals. We are vehemently against spam and refuse to do it (even if offered lots of money).

What we're trying to say is we value our audience and only wish to send you quality content and have no intention of clogging you inbox with a bunch of rubbish. If you hate what we send, opting out is very easy!