This just in!
Google is constantly updating their applications and just last week, they announced that Google Posts are available to small businesses that use the Google My Business platform.
According to Google, Google Posts are a “feature that allows people and businesses to create content directly on Google which appears highly ranked in Google Search AND Map results for their names.” Basically, this is where you can highlight posts, promote events or specials on Google Search pages when customers search your business name.
What does that mean?
It means that people searching for your business will get a bigger snapshot of who you are in one step, promote daily specials, promote events, MAKE RESERVATIONS in one-click and more. This makes your brand look more credible and makes you easily accessible. Lastly, and importantly, it’ll help your brand to stand out over your competitors.
Where to find it?
You can make these posts by logging into your business’ Google My Business platform. On the left of the menu, you’ll see a tab called, “Posts”. Click “Posts”.
Writing posts are similar to other social media platforms such as options of uploading an image, text (up to 300 words), or add an event (including dates). Google also says that you can add valuable call-to-action buttons such as “Learn More,” “Reserve,” “Sign up,” “Buy,” or “Get offer.”
One thing to note is that Google Posts expire in six to seven days from posting Google Posts do this so posts are always fresh and relevant, which ultimately helps your brand look current.
Why Use This Capability?
- share current promotions that encourage new and existing customers to take advantage of your offers
- promote events and tell customers about upcoming happenings at your location.
- choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
Posts will show up in both Google search and maps results. Here are examples of how Google Posts come up in search:
How much? FREE!
If you have tandem promotions, an upcoming boogie/event, a newsletter or want future customers, this is a valuable and free opportunity to be noticed above the competition.
Google Posts expire within seven days after posting them. Businesses will receive a notice on the sixth day that the Google Post will expire.