A Major Win for the Skydiving Industry!

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A Major Win

You may not have noticed, but there was a very big win for the skydiving industry this past Friday. More than 100 Google Business Pages were removed by Google in the matter of 24 hours.

The skydiving industry’s favorite third party middleman based in Kennessaw, Georgia went to someskydiving.com marvelous lengths to set up an incredible network of Google Business pages in every major US marketplace utilizing the top searched keywords. Examples of these pages were:

skydiving.com/newyorkcity

skydiving.com / newark

skydiving.com charlotte

skydiving.com / boston

skydiving.com / seattle

skydiving.com / philadelphia

skydiving.com / detroit

skydiving.com / columbus

skydiving.com / san francisco

Many of these pages were connected to physical addresses associated with mailbox / packaging stores in various cities. The majority of these pages had fake reviews written by many employees (and one of the owners) of this third party operator.

What Went Down? 

Push someone far enough and they’ll take action! There’s a dogged DZO out there tired of losing business to third-party operators going to great lengths to take away his business; so, he took it up with Google. Google has Google+ Communities where business owners can ask questions. Essentially, it’s a support forum which allows people to ask questions with people associated with Google. Fortunately, the right forum host was interested by the DZO’s story and ran it up the chain. Voilajust like that a problem that has been ongoing in every marketplace was eliminated.

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For clarity, these websites can still be found in the SERP’s (search engine results page), but not a featured Google Business page which draws in a lot of traffic and serves as the top of the funnel to get calls and inquiries into the call center. It’s the reason why there was a GMB page in every major US market.

A tip of the cap to this DZO who’s done a great service to the US skydiving industry!

An Interesting Lawsuit Filed in Cobb County, Georgia

While I don’t have too much information on this case, there does appear to be a lawsuit filed by the State of Georgia against Marvelay, LLC dba Rushcube and Spot Reservations. Everyone in the skydiving industry will find this to be an interesting read. Click here to read the case filed in the Superior Court of Cobb County. 

How To Do This

If a Google Business Page or review is truly false and violates Google’s policies then with persistence you should be able to have the review or page removed by using the Support Forum to get additional help (as was used by our hero DZO).

Within the forum, you can get some advice.

i). Visit the Spam & Policy Forum in GMB

ii). View previous responses to questions like yours or you can start a new thread asking for help.

iii). Ask a community expert. These experts are usually quite helpful and may be able to get you some help from the Small Business Support Team.

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About James La Barrie

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.

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