Facing increased competition in the Detroit market, DropZone Marketing was hired by Midwest Freefall's Randy Allison to create a new branding scheme for the organization. DropZone Marketing worked with Randy to create a new logo and website that would represent the energy and strength of a city going through a rebirth and a color scheme that pays homage to the University of Michigan.
Of all the skydiving websites we've designed, the Midwest Freefall site seems to have garnered the most attention as several DZ operators have commented, "When I'm ready for a new website, I want you to create something similar to the site done for Midwest Freefall." We agree. A visually stunning website, the design started with the logo creation, and was completed in record time - 25 days from concept to launch.
As is the case with all of our websites, this has a responsive web design optimized for viewing on any device.
Incorporating the navy blue and maize from the iconic University of Michigan, the toughness of the resurging Motor City, and the iconic GM building found in downtown Detroit, we mixed these elements into a brand that would resonate in the eyes of the Detroit region and Midwest Freefall's staff.
We wouldn't usually be so forward with the combination of these images but felt it was acceptable in light of the authenticity of the people who work at Midwest Freefall and their proud association with these three institutions.