Surrounded by heavy competition, it was determined that the Skydive Cincinnati website was due for a complete makeover. Makeovers are what we do best and we went to work to create something uniquely different than any other design in our portfolio.
Because skydiving websites are so large, we tried to simplify the navigation of these large sites so the user could find what they were looking for with ease. We created a new menu configuration that takes users to one page allowing choice for what they're looking for. The end result: ease of use and navigation.
Also, based on Google Analytics, we were able to determine the most sought after links people are seeking when arriving at a DZ website: First Time Information, Price and Frequently Asked Questions. This data allowed us to position the Calls To Action (CTA) on the very front page.
Our goal was to create something completely different from Skydive Cincinnati's competitors and from our typical design portfolio. We think we achieved it!