Working with Jim and Melanie Nipper of Skydive North Florida was a pleasure because of the trust they put in us. We recognize that bringing in a consultant is uncomfortable because every DZO has put in a tremendous amount of work to create their vision. We are sensitive to this and are careful when making suggestions for improvement.
We felt that 'Skydive Live' needed a complete re-branding in order to establish an online presence that matched the physical beauty of the actual DZ property. The Nippers were willing to go all in and both the Nippers and the DropZone Marketing team are very pleased with the final outcome.
The Skydive North Florida website follows our design DNA of being more 'photo-centric' within the skydiving industry. We shy away from heavy text and believe that the adventure should engage users into the site by using stunning imagery along with easy navigation to learn more.
With this site, the call to action for bookings, scheduling and gift certificate purchases are front and center with easy to navigate menus.
We've also included personal bios of the owners - something we believe is very important to show the 'soul' of the business.
Creating a logo is a collaboration between the business owner and designer. We took the key elements of who Jim and Melanie Nipper are as people and how they operate their business and discussed each element.
Naturally, we endorse having a parachute within a design to clearly showcase WHAT Skydive North Florida does and added the elements of blue and red to better identify WHO Jim and Melanie Nipper are. Jim Nipper is a former Army Golden Knight and Melanie Nipper has had a full career in the US Army and is still in the Reserves. They are patriotic Americans and why we felt that Red, White and Blue should be part of the design element.
Skydive North Florida is located in Defuniak Springs on a beautiful farm and has been built from scratch. Because the business is so new to the industry, we felt it important to showcase exactly WHERE Skydive North Florida is within the state as Florida has the highest concentration of skydiving centers in the world.