Our work with the Wisconsin Skydiving Center is our most complete re-branding client to date. Bo Babovic and Alex Kolacio approached us in October of 2013 with the need for a new branding and marketing strategy. We began by changing their established name of AtmosphAir to the Wisconsin Skydiving Center. We then created a new logo, website, and two professional video productions which tell the story of who they are, and showcase how they are uniquely different from their competition.
We value working with Bo and Alex because of the trust they put in us. Our work together has helped establish them as one of the premier skydiving centers in the state of Wisconsin.
Staying true to the values of Wisconsin Skydiving Center's owners, we elected to create a website that showcased their customers enjoying their experiences at WSC. The photos are randomized to give the homepage a different look everytime the site is refreshed. The photos are also changed out each month to showcase that month's customers which has helped increase web traffic of WSC customers after their skydives.
Video Production I
We created two videos that help instill a feeling about the culture at Wisconsin Skydiving Center. The first was to showcase a positive, happy, environment whereby customers are the center of its focus. The second (below) was used to show what customers can expect when coming to WSC.
We advise that any videos featured on a website are of the highest production valuem, and we feel that we accomplished this with this video which is featured on the center of the WSC homepage.
Video Production II
The idea behind this video was to have a video representation of what would be found in the Frequently Asked Questions section of the website. We wanted to showcase how things flow from check-in to landing in a high-energy, positive video.
Following a name change from AtmosphAir to Wisconsin Skydiving Center, we created a logo that we felt best represented WSC and their values. As a conservative DZ with a focus on learning, we didn't try to create a logo that showcased a fast swooper as is found in many DZ logos today. DZ owners, Bo and Alex run a well-organized and polished operation and we felt the simplicity of the logo with bold, patriotic colors matched their identity most accurately.