We were fortunate to work with Bram and Elly Clement by way of a recommendation from Bo Babovic and Alex Kolacio of Wisconsin Skydiving Center.
Beginning with a conference call and later a physical meeting in Daytona Beach, Florida (during the 2015 PIA Symposium) different concepts and ideas were created for a website that would showcase the Skydive Ratings brand, people and graduates. Bram and Elly trusted us to run with the design concepts we had in mind and they were a joy to work for. The end result was a true collaboration that mixed their wants and desires with our design concepts.
There were several goals we hoped to achieve with the Skydive Ratings website. The first was to allow ease of use for booking a ratings course from multiple pages – whether reading a course description or viewing the calendar, a clear call to action for booking is ever-present.
Our second goal was to showcase Bram and Elly’s personalities and how they run their school. The themes we focused on were professionalism, organization, and a fun spirit throughout the learning process. We think we achieved our objectives.
Showcasing Credibility With a Counter
With the addition of more USPA-ratings training companies, we felt it would be important to showcase Bram’s experience. Whenever an individual’s name is added to the graduate’s page, the counter would automatically update on the home page. Bram and Elly loved the concept of including a Graduates page for posterity as it dates back to 2005 showing every person who has completed a course with Skydive Ratings.
With a mandate for a “clean look that’s different,” we elected to position the logo and menu below the hero image allowing for the photography to standout without distraction and allowing the counter to be the key message when landing on the site.
It’s been years since this site was launched and there have been no hiccups! Bram is still very happy with the result.
“James was highly recommended to us by a good friend and when the time was there that we needed a new web-site, James was the first person we thought about. A web-site is the public face of your business and we wanted to make sure we would put it in the best hands possible.
Working with James has been (and still is) an absolute pleasure. Especially after he invited us to his Mastermind Seminar during this year’s PIA, we got to know each other better and we knew right away, that we could not have found a better person to work on our web-site. James went out of his way to get to know us personally, so he would better understand what our business needs are and how to let our personalities shine through the site.
His input on how to present ourselves was fresh, eye opening and very professional. James amazed us in a lot of ways. His communication, follow up after I had questions, creativity , his visions – truly wonderful! If you are looking for a true professional then look no further and contact James La Barrie and he will AMAZE you! Thanks for a great job James!”
Bram & Elly Clement, Skydive Ratings