The Skydive Snohomish website is one of the largest dropzone websites we’ve built to date – and it was a blast to build! Our team input resulted in just over 200 hours of work to make this beautiful website come to fruition!
DZO, Tyson Harvey sweats the details and we love it when we get to work with an entrepreneur who allows us to dream and create something completely different than the majority of DZ websites we build.
Beginning with Clean Navigation
The top priority for this website was user-experience. We wanted to ensure there was minimal friction for the end user to find what they were looking for on both desktop and mobile.
The Snohomish website has a larger sitemap than traditional DZs and we elected to use a visual “mega-menu” typically seen with e-commerce designs. This new menu structure allows desktop users to quickly find what they’re looking for with ease.
Additionally, we paid close attention to user behavior within analytics to ensure that each user (tandem, learn to skydive or experienced jumper) was guided from one page to the next with the relevant information.
Telling The Right Story – People
An important element for this design wasn’t just to showcase what Skydive Snohomish sells. This dropzone is rich with history with an amazing family story – it was important to showcase this story as opposed to tucking it within the sitemap that few people would see.
As an agency, we believe that it’s important to showcase who the people are within an organization in order to show what the brand represents. We want the human element to be the differentiating value proposition from other businesses because people don’t care about aircraft type or altitude – they want to know they’ll be well taken care of.
Telling The Right Story – Facilities
The facilities at Skydive Snohomish are some of the nicest in the United States (if not, the world) and the facility photos strengthen the brand messaging – professionalism at every turn. Dedicating featured space to the people and the facilities combined with stunning skydiving visuals tells a more complete story about the Snohomish brand.
The Travel Channel rated Skydive Snohomish as one of the ‘World’s Best Places to Skydive’ – this is a huge endorsement for a respected brand and we wanted to ensure this badge of credibility was part of the story being told to the end-user immediately.
This project was a joy for us to build – there are so many details that went into every page throughout this website and we are so proud of the end result. We are grateful to DZO, Tyson Harvey for trusting us to create his vision for the web.