Connect. Learn. Grow.
In our industry we dish out a whole lot of inspiration, but we often forget to take some for ourselves. Burnout: it’s so last season. This year, we invite you to lean in with us for a heaping helping of fresh perspectives, food for thought, motivation and straight-up inspiration.
Our founder, James La Barrie, has been a member of the skydiving community for more than 15 years. Before establishing DropZone Marketing, he grew a small skydiving dropzone into a multi-million dollar operation using plain and simple customer service, tried and true attention to detail, cost-efficient initiatives and cutting-edge digital marketing techniques. And he’s helped others worldwide accomplish the same.
He’s walked miles in your shoes, and he has the event t-shirts to prove it.
James is internationally renowned for hosting relevant and engaging professional development experiences in a variety of settings – from our industry’s biggest gatherings to dropzones across the map.
Workshops range in duration from 45 minutes to a full day and cater to audiences of all sizes. Choose from a menu of popular workshop topics or connect with us to develop a session that meets the specific needs of your company.
Skydiving Associations
James is humbled to be a regular on the keynote circuit and proud to have hosted workshops for the Australian Parachute Federation(APF), British Parachute Association (BPA), US Parachute Association (USPA) and Parachute Industry Association (PIA).
Workshop topics have included:
- DZ Startup: Marketing Essentials To Get Off The Ground
- PR Essentials: Handling the Media During a Crisis
- DZ Marketing: Where To Spend Your Marketing Dollars
- Lessons from CarolinaFest: How To Build a World Class Boogie
- As The Prop Turns: How To Improve DZ Culture
- Going Viral: Spreading Word of Mouth
- How To Monetize Social Media
- Case Studies: DropZones Doing Business Differently
- DZ Marketing: Using Storytelling to Build Your Brand
- 5 Skydiving Brands Killing It And What We Can Learn From Them
- The Most Important Tools in the Marketing Toolbox
Drop Zones
James has visited dropzones all over the US and Australia, offering 90-minute motivational workshops for DZ staff focused on the following topics:
- Empowering Lives As Instructors
- We Don’t ‘Have To’, ‘We Get To’
- The Power of Word of Mouth
- The Secret to Building a Successful Business
Mastermind Workshops
DropZone Marketing annually hosts a multi-day Marketing Mastermind workshop that guides DZ managers and marketers through the process of developing a comprehensive marketing plan for their dropzone.
By workshop completion, attendees understand how to best invest their marketing dollars and are empowered to execute a plan that will yield results for their DZ.
Our next Mastermind will take place in 2020; watch this space.
