We believe in the power of word of mouth marketing.
We’ve helped dropzones and manufacturers of all sizes grow and steer their skydiving businesses. We’re proud of the work we’ve accomplished with our clients, and we’re honored to share their testimonials and reviews with you!
It was an absolute pleasure to have you come out and share your presentation on managing the media during a crisis with the team! As a Golden Knight, we pride ourselves on being "subject matter experts". As a team, we can't maintain such a reputation without seeking out experts to learn from in this ever evolving sport.
Not only was your presentation spot on, but your real life experience and real time knowledge of dealing with a crisis situation have helped our newer team members and, even the more seasoned members such as myself.
As our sport gets safer and grows in popularity, there will be people who seek the ultimate thrill. As much as we try to make things safer, there will be those who get hurt or worse. In order for any organization to grow, they have to adapt to constant change. With change comes the need for education. With your tried and tested techniques of dealing with the media during crisis situations, I feel confident that should the situation arise, we as individuals will come together as a team to handle it.
James, thank you for your professionalism, knowledge, and real world experience to help educate the team with an outside perspective to help us grow!
Respectfully, Sergeant First Class Noah Watts D-28514 S&TA and Training Examiner with the US Army Golden Knights
The Australian Parachute Federation was introduced to James by one of our members who saw one of his presentations overseas. Since that introduction, James has been integral to the strategies we are implementing to support the growth of our drop zones.
James and the Beyond Marketing Team quickly assessed the needs and trends of the Australian landscape and has helped to develop and deliver solid marketing strategies to APF organisations.
James has also been to the Australian Symposium on several occasions and delivered Keynote Speeches that have been thoroughly enjoyed and completely engaged by our members.
The APF continues to appreciate our relationship with James and Beyond Marketing and absolutely recommends that if you are running a DZ, then you need a sit - down with James.
I would like to thank you... While I felt that I was prepared to start an aviation based business and accept all of the heavy costs and challenges of dealing with large government agencies, I was not well prepared to handle all of the intricacies associated with actually getting customers into my storefront.
After reading numerous articles written by the Beyond Marketing team I was privileged enough to hear James La Barrie speak at a small personalized venue in New York. The concepts in Beyond Marketing's articles and the passion expressed in James's presentation truly resonated with me and seamlessly coincided with the vision that I had for my business. When I contacted James and began working with the Beyond Marketing team I realized two very important facts. I first noticed that the marketing world is complex and ever-changing and unless marketing is your field of expertise you will find yourself struggling to stay up to date with the effective trends.
I also noticed that I simply did not have enough hours in the day to cover all of the daily operations and still have time to market to new customers. I cannot imagine trying to do this without the Beyond Marketing team!
I would like to say thank you for taking this huge burden off of my shoulders. You have continually educated me along the way and helped me ask myself the right questions about how to proceed efficiently.
Your team has helped my business achieve what feels like an overnight success. With your help, on our second full month of being in business, we were able to turn a profit in April. Out of the red and into the black in two months, I am amazed!
I look forward to a long and fruitful relationship between our businesses.
Thanks again, -Andrew L. Simmons Owner of The San Jose Skydiving Center
Even though I was the daughter of a man (Roger Nelson) who pioneered how we perceive skydiving from the 'tent-and-trailer' to the 'resort-like' facilities, I know times have changed and there's always room to learn. With the encouragement of my husband, I recently attended James La Barrie's, "DZ Marketing Mastermind" seminar and was simply - amazed!
From the moment I signed up, James personally made sure that I had my accommodations squared away and offered himself to help if I needed anymore logistical help with my trip. He also provided plenty of information beforehand including hotel information, directions, parking information and food.
James gave an engaging presentation in a comfortable conference room conveniently located in Charlotte, North Carolina. The information is designed to help Drop Zone Owners see the current marketing trends and how to create an attractive culture for their businesses to grow. Not only was his seminar impressive, he followed up with us to see how we were moving forward with the new information. James also is a wealth of information and freely gives tips in his blog.
As a long time professional skydiver, I am so happy to see someone spreading this kind of information to drop zones to re-think strategy in an era where skydiving is experiencing so many changes with social media and skydiving as a sport becoming more established.
If you are a Drop Zone Owner or Manager or Marketer, this seminar is worth every dollar! Be prepared to be amazed!
WOW what an Amazing afternoon and evening we had with James La Barrie from Beyond Marketing ... We're officially working with James to improve our customer service so as not to just "Satisfy" our customers, but to "AMAZE" them......Our goal has always been to have great customer service, but I think James is going to help us take it to the next level.....Keep your eyes open for some improvements that we'll be making to our processes over the coming weeks and see if you're not as Impressed as I am......
If you need help Improving your business, give James a call...YOU WON'T REGRET IT!!!!!!!!!!!!!!......:-)
James was our General Manager for nine years. With the marketing ideas he implemented, our revenues rose 15 to 25% annually. He brought fresh ideas on how to increase our business and it worked. His attention to detail is second to none. We are a much stronger company now thanks to James' expertise and ideas. I believe that he can help any company with their marketing and advertising.
James La Barrie has participated as a speaker at USPA's biennial Drop Zone Operators' Conference for a number of years, addressing a variety of marketing topics related to increasing drop zone business. He most recently gave a marketing presentation to 140 attendees at the 2013 DZO Conference in Daytona Beach, Florida, in March. Participants gave a lot of positive feedback regarding James' presentation. One attendee commented, "Customers are why we are in business. James La Barrie's passion for 'amazing' customers and marketing is much needed." Another remarked, "James La Barrie provided good insight into customer satisfaction at a DZ. We all want to grow our businesses. He offered new ideas for the modern age."
James' passion for creating a great customer experience shines through in his presentations. He combines his life experience growing up in family run businesses in a very competitive atmosphere along with his journey running and growing a drop zone and large skydiving events. His involvement with one of the premier annual skydiving events has brought him to a position in life to share his knowledge and help other business's gain from his experience.
As the organizer for the Midwest Skydivers Reunion, the single biggest and best decision I made was to hire James LaBarrie as the organizing consultant for the event. He came highly recommended and even though I had no knowledge of his background, after talking with him I could tell he had extensive experience in organizing events of this type. His detailed preparation during the runup to the event included an early onsite visit to familiarize himself with the location and facilities. Once the Reunion started, the detailed preparations and checklists he provided quickly proved their worth. While the participants availed themselves of the facilities and staff preparation, James and his staff worked tirelessly behind the scenes to ensure the smooth running of the event. By the time of the Reunion banquet, most if not all the participants commented on the superb organization that allowed them to enjoy the event and see many friends whom they had not seen in almost 40 years. The final wrap up of the Reunion was a non-event as things came to a close as planned. Myself and the other organizes could not have wished for a better event due to the efforts of James and his staff. If anyone is planning to do a similar type of event, the first thing on your to do list is to call James and get him as a team member. He was worth every dollar spent on his services.
At CSC, we feel that we've assembled a strong management team and a solid group of professional skydiving staff, however, the value of bringing someone in from the outside with industry experience to critique our systems, policies, and overall operation proved to be invaluable. James hosted a 2.5 hour seminar that impacted our team in a very powerful way. Our team left energized and empowered. It is now our job to maintain the momentum, but James has helped put CSC on course to amaze our guests and keep them coming back for more.
The follow-up critique sent by Beyond Marketing was comprehensive, thorough, insightful, and accurate. Clearly, James cares about his work and it was great to see our staff so excited.
Prior to meeting James, we had tried several marketing campaigns over the course of the 15 years in business. All these efforts created dismal results and because of that, we developed a strong aversion to marketing in general. Therefore, our market presence was small, we fell behind, and our web footprint - minimal. That all changed, after we started working with James.
We heard him speak at a Parachute Industry Symposium years ago, and we immediately sensed that James is a different kind of Marketer. Part of James' expertise comes from many years of experience in the skydiving industry which is very customer service intensive. He took us by the hand, established a trusting working relationship and brought us to a place where we feel better about our business, our future, and ourselves. His guidance has always come from a place of honesty and integrity and he lives up to his promise to Amaze his customers! He helped us present ourselves to our customers for who we really are. His work speaks for itself: www.WisconsinSkydivingCenter.com. James is an extraordinary human being.
Bo Babovic and Alex Kolacio
Owners, Wisconsin Skydiving Center
James was highly recommended to us by a good friend and when the time was there that we needed a new web-site, James was the first person we thought about. A web-site is the public face of your business and we wanted to make sure we would put it in the best hands possible.
Working with James has been (and still is) an absolute pleasure. Especially after he invited us to his Mastermind Seminar during this year's PIA, we got to know each other better and we knew right away, that we could not have found a better person to work on our web-site. James went out of his way to get to know us personally, so he would better understand what our business needs are and how to let our personalities shine through the site.
His input on how to present ourselves was fresh, eye opening and very professional. James amazed us in a lot of ways. His communication, follow up after I had questions, creativity , his visions - truly wonderful!
If you are looking for a true professional then look no further and contact James La Barrie and he will AMAZE you!
Thanks for a great job James!
DropZone Marketing really lives up to their motto- "It's not our job to please the customer...it's our job to amaze them." They've done just that- AMAZED US! They delivered a phenomenal product, but the experience doesn't stop there. The experience has continued even after our website launched. We have been blown away by Beyond Marketing's promptness, efficiency, and their stellar customer service. Thanks James and team for your remarkable work.
In 2011 I told James that somehow, some way, I wanted to work with him. Why? Because James GETS IT. Seriously. He really gets that customer service is rooted in actually caring about people. From that place, he creates brands that truly speak to and for the companies he works with, and teaches them how to blow their customers' minds by simply providing exceptional service. With that, James creates fierce loyalty in his clients' customers and powerful word-of-mouth as those wowed customers share their experiences. The best word-of-mouth marketing comes from this, this is where James is truly talented, and why any client of his is sure to grow big time. I'm not a drop zone, but he did it for me and my business, website, and branding too. We don't call him the GODFATHER for nothin'!"
James' expertise in web site development and internet marketing is unmatched. But even more importantly he took on my project like it was his own. He asked questions, got to know me and understood what I wanted. From there he saw potential and possibilities I hadn't recognized and expanded beyond what I had even imagined. He trained me to continue without his services but I'm comforted knowing as I move forward he has my back. I would highly recommend him.