Turns out, it’s what you say and how you say it that matters.
You have seconds – maybe less – to stop a thumb scroller and engage their attention. Your photography might give them pause but, in a market saturated with competitors, you can’t afford to let photography carry the weight.
At DropZone Marketing, we believe compelling copy has the power to start the relationship.
Your brand voice communicates who you are, your motivation behind what you do, and why the difference is important. The words you choose, the tone you take and the stories you share affirm your brand promise, create buy-in and inspire action.
We’re strategic in who we engage as our in-house copywriters; each has mastery over the English language and intimate knowledge of our industry. And we’re deliberate in connecting your company with the writer best suited to your needs.
Our copywriters collaborate with our SEO team to generate rich and relevant content that offers insight to your customers while satisfying SEO keyword objectives.
DropZone Marketing is the only marketing agency in the world that harnesses skydiving knowledge, copywriting and SEO together into one results-driven service.
And our clients understand that this is kind of a big deal. Today, we produce more than 50 skydiving-related articles and features per month for various DZ’s and skydiving manufacturers. All of our content is original and avoids duplicative SEO content flags.
Following an in-depth listening exercise, our web content team works in tandem with our designers, copywriters and SEO practitioners to bring your unique story to life. The end result is a cohesive visual and narrative presentation that makes a major impact on your online visibility.
ARTICLES & FEATURES
Our team crafts blog copy directed at your target market – from potential tandem students and sport skydivers to discipline-specific jumpers (e.g. wingsuiting, formation skydiving, free flying). Articles are typically between 500 and 750 words; features are 750+.
Investing in the creation of authentic, engaging content increases site traffic and ultimately leads to a higher sales conversion.