A Startup DropZone
When the call came, we couldn’t have been more thrilled! DZO Jake Strain has been a friend of ours for several years and we had talked about marketing for him at some point… that point ended up being in the spring of 2019 for a website with a targeted launch date for May of 2019.
Optimize, Optimize, Optimize…
Launching a website at the beginning of the season is less than ideal because a newly launched site takes time to climb the rankings within a Google search for related keywords. Poor visibility within a Google Search will negatively affect bookings. Because of this, our most important objective was to optimize the site to help ensure visibility on Google as quickly as possible.
Since the site launched, the site has continued to show improvement on Google due to a full complement of SEO and ongoing content. Sales have continued to increase congruently to search data.
Tell A Story
Being a new startup in a marketplace with existing and well-known competitors, gaining trust is key. We wanted to ensure that there wasn’t a “third-party operator” feel to the site and is why we took the time to get interviews done with the owners to showcase who they are as people. We want potential customers to get a sense of brand story and what Skydive St. Louis is all about.
Skydive St. Louis is the closest DZ to downtown St. Louis and we felt it was very important that this message be conveyed to potential customers.
We generated a proximity map which would show time stamps from recognized towns around the city. We also included major universities to better target local colleges and universities.