Modernizing a Known Brand
Within the world of skydiving, Wicked Wingsuits is a well-known and respected brand. For the better half of 10 years, Wicked Wingsuits was the only company that rented wingsuits to skydivers wishing to explore the amazing world of human flight without having to shell out considerable cash for a starter suit.
As wingsuiting morphed into one of the most popular skydiving disciplines, so did Wicked Wingsuits’ competition. Despite being an industry leader and the most well-known suit rental company, WW’s online presence was in need of an upgrade.
A Fresh Look
The owners of Wicked Wingsuits approached Beyond Marketing with a challenge: modernize the brand, allow users to more easily find the suits they’re looking for, and develop a blog that would allow Wicked Wingsuits to become the number one resource for introductory wingsuit skydivers in the world.
A Designer’s Dream
Ask any web designer what they’re looking for in a design project and they will tell you:
- An interesting subject
- Great branding
- Great photography
With Wicked Wingsuits, we had all of the above in spades.
Many design projects require hours of creative planning, but this project was like a musician writing a hit song in 15 minutes. With incredible visuals, it was easy to create a beautiful design and convey to the end user how easy it is to rent a wingsuit.
“My company was in need of a complete digital overhaul, and I knew that we’d be hiring Beyond Marketing to re-design our website as well as optimize the site for SEO. While I knew they did good work (we LOVE our new website), they completely exceeded my expectations by their process.
Melissa, the Web Design Project Manager, did a great job in listening to our needs and the pain points for our customers as it related to the user experience on our prior site. Melissa’s attention to detail is second to none and the collaboration with their designer and SEO team has given us the result we hoped for. My only wish is we would have hired Beyond Marketing a few years ago. BM is now managing our social media and developing content for our blog (which has been excellent).
We’re extremely happy and I give my full endorsement for an agency that’s passionate about their clients.”
Jorge Alonso, Wicked Wingsuits