We were fortunate to work with Bram and Elly Clement by way of a recommendation from Bo Babovic and Alex Kolacio of Wisconsin Skydiving Center. Beginning with a conference call and later a physical meeting in Daytona Beach, Florida (during the 2015 PIA Symposium) different concepts and ideas were created for a website that would showcase the Skydive Ratings brand, people and graduates. Bram and Elly trusted us to run with the design concepts we had in mind and they were a joy to work for. The end result was a true collaboration that mixed their wants and desires with our design concepts.
There were several goals we hoped to achieve with the Skydive Ratings website. The first goal was to allow ease of use for booking a ratings course from multiple pages - whether reading a course description or viewing the calendar, a clear call to action for booking is ever-present. Our second goal was to showcase Bram and Elly's personalities and how they run their school. The themes we focused on were professionalism, organization and a fun spirit throughout the learning process. We think we achieved our objectives. We're very pleased with this end result as were Bram and Elly!