When DropZone Marketing launched in 2013, one of our very first skydiving projects was with Skydive Coastal Carolinas. As a fledgling company, we were fortunate to gain the trust of DZO Brian Strong to develop their unique and colorful logo and website. At the beginning of 2021, Strong and his son, Blake gave us the call: It was time for an update!
Bringing Out The Personality!
If you’ve ever jumped at Skydive Coastal Carolinas, you would have noticed the vibrant paint schemes on their three aircraft. The Strong’s wanted that vibrance to be showcased on their website. We were game!
Aside from bringing the fun, Skydive Coastal Carolinas wanted us to:
- Showcase their biggest value proposition: ocean views
- Allow for video in the “hero” area of the site
- Allow potential tandem students to see their product offerings including their premium beach landing
- Build a site that showcases not just skydiving, but the people behind it
- Develop an events calendar for their events
- Assist with Burble Bookings setup
- Create custom Burble Bookings and GC Graphics
- Showcase a “Book Now” button at all times
Creating a Great First Impression
As a brand, Skydive Coastal Carolinas is on the upswing. Following the acquisition of its King Air, the DZ has been hosting more events and fun jumpers have been raving about the spectacular views and chill vibes. Knowing this, we wanted to push out some major “wow” factor for the first time tandem or experienced jumper. We think we got it right as many of our clients have asked for a design “like the SCC website!” The high-resolution video provided by the client helped enhance this and our development of a robust color palette makes for a strong first impression.
Burble Bookings & Manifest
Skydive Coastal Carolinas has used Burble, but wasn’t using it to its full capabilities particularly with their GC Store. Fortunately, we have a resident Burble expert on our team (Laura Jane Happick) who was able to help SCC maximize their use of the software and move away from PayPal as their system for gift certificates.
We are Proud of This Design
Having visited Skydive Coastal Carolinas and worked with the Strong’s through the years, this project was personal to our team. We wanted to exceed the expectations of SCC’s DZOs and we’re happy to report that we were able to do so.
If you’ve not yet discovered Skydive Coastal Carolinas – head out to Southport. NC! You won’t be disappointed!