DropZone Marketing and Skydive New England have long partnered in promoting their phenomenal dropzone set on 240 pristine acres in Lebanon, Maine. In 2017, we launched a website for SNE using a brand identity that we then updated ahead of the skydiving season in 2018.
After embarking on a number of facility improvements, in 2023 the DZOs were ready to refresh the brand and website, including adding a number of online features and upgrades.
Not every dropzone has a sense of place, but Skydive New England has it in spades. If you’ve been there you know: there’s a vibe. We knew from the get-go that we needed to take great care in honoring the spirit with which the dropzone was built.
Skydive New England was lovingly scratched out of the dirt by passionate skydivers and professional stonemasons nearly 40 years ago. From the beginning, the owners had a “come one, come all” approach to customer service, welcoming people onto the dropzone with wide open arms and a whole lot of peace and love. And not just to jump and be on their way, either – for the longest time SNE was the only dropzone in New England that offered tent camping on site and encouraged all guests to hang out after the jumping day was done.
The design of SNE’s refreshed logo and new website would celebrate the past and indicate the dawn of a new era while demonstrating that the essence of the DZ would stay intact. As such, we agreed to prominently feature:
- Woodgrain (inspired by an iconic building at the DZ)
- White space
- Authentic photography
- Webcopy peppered with colloquialisms
As elements of the new design came together, we received definitive feedback that our intuition was right on track, “You really captured what our dropzone is about.”
With a new Skydive New England website would come a number of features and upgrades, each with a specific purpose beyond design.
We were intentional in developing a very visual navigation menu. It allows the user to seamlessly access different parts of the site while providing a number of exciting photos of life at this veritable skydiving resort.
SNE is a super unique dropzone in a somewhat crowded market. It was important to illustrate not only where Skydive New England is, but to also showcase how convenient it is to significant cities. SNE need not be a once-in-a-while novelty; it can be your home DZ.
Every page you visit on the website features a floating Book Now button that takes you straight into Burble.
Skydive New England has a robust calendar of events, courses and camps. An auto-populating events calendar cuts down on staff time required for manual entry, web page maintenance, and phone management.
The New Site
Having watched the gentle and deliberate evolution of Skydive New England across the last several years, it was a pleasure to work closely with the DZOs and to launch this strategically developed website. The new website is true to the dropzone’s legacy while being:
- Data-driven for maximum performance
- Designed with user experience as a priority
- Fully optimized for Google Search
- Integrated with Burble software for optimal sales conversion