Driven By Purpose & Passion
We have long been in a relationship with Wisconsin Skydiving Center (WSC). In fact, WSC was one of our very first clients when our agency opened in 2013! Our President James La Barrie caught the ear of DZOs Alex Kolacio and Bo Babovic during his presentation at the Parachute Industry Association Symposium 2009. James’ message of empowerment resonated deeply with Alex and Bo, and the DZOs approach to business in turn struck a chord within James. The conversation they began that February in Reno is ongoing today.
Our first project together was a brand overhaul. Prior to our initial meeting, WSC was called AtmosphAir. It took great trust for Alex and Bo to green light their name change, new logo, new website, and all new assets. Their risk was handsomely rewarded and today the WSC site enjoys high search visibility, significant site traffic, and healthy conversions.
The website we launched in May 2023 represents our third website for Wisconsin Skydiving Center. Each one has celebrated their philosophy of operating as a customer service company that happens to offer A+ skydiving.
In promoting Wisconsin Skydiving Center, we are very intentional to communicate that the way they do business is different from most skydiving dropzones. Everything Alex and Bo do is personal and authentic; real. They champion connection through resonance – the shared value that connected us in 2009!
In keeping with the brand, the new Wisconsin Skydiving Center website:
- Showcases photography, video, and personal testimony
- Features colors and design elements that feel warm and energizing
- Incorporates copy that is welcoming and inclusive
- Is fully optimized for Google Search
- Values the user experience with simple, intuitive navigation
- Leverages data for maximum performance
- Integrates with Burble software for optimal sales conversion
As we do for many of our clients, we provide wraparound services for Wisconsin Skydiving Center. Our comprehensive approach – which includes GoogleAds, SEO, social media management, and blog content marketing – fosters consistent messaging and fortifies the brand strategy.