You only have one chance to make a great first impression! When you’re a dropzone competing in a high volume tourist market, you have to look better than all tourism-based businesses, not just the nearest competing dropzone. The management team at Skydive The Gulf realized this and felt that before they invested money to drive people to their website through various ad campaigns, they needed to ensure that the website struck the right chord. Our team was tasked with the following:
Compared to most tourism-based activities, skydiving is easily one of the most expensive things a person can do while on vacation. Because of the high ticket price, it’s very important that the website portrays the company’s value proposition quickly while also providing essential information for the end-user. Additionally, it’s important that the end-user gets a sense of professionalism in order to reduce apprehension related to skydiving. In a high traffic beach market where putt-putt, pier-fishing, and surf-shops selling tchotchkes are prevalent, it’s important to showcase the dropzone as a life-changing, high-end (but fun) life experience as opposed to a cheap tourist carnival ride. Here are the elements we implemented to meet our client goals:
There is little point in having a beautiful website if it can’t be found. Our SEO development team conducted keyword research identifying high-volume keywords related to skydiving and things to do in Skydive the Gulf’s target markets. Equipped with data, the site was optimized for search which includes targeted blog posts, optimized URLs, the creation of meta-information, the inclusion of alt-tags on all images, 301 redirects, the creation of internal links, updating local citations, adding an SSL certificate, and more. Since its launch, the website’s site traffic has made steady gains via organic search leading to increased sales conversions.
James La Barrie and his excellent staff are the real deal. They are bringing our brand new start-up business up to speed faster than I could have expected. James is extremely knowledgeable in the field and legitimately enjoys working with businesses and seeing them succeed. I am convinced I will be a customer for life. Thanks for all that you do.