When SSK CEO, Adam Schmucker first called, he was frustrated. His sites were outdated and didn’t represent the professionalism of his brand. For two years, he worked with a different agency on a new website and after countless design meetings, the agency presented a website that felt out of date and contrary to his vision. With two years of wasted time and effort, Schmucker wanted to get this right and hoped we could help by taking over the project and building his ideation from the ground up. Adam had confidence in our team following our work with the Parachute Industry Association (PIA). Adam witnessed our teamwork with multiple committees to deliver a website that PIA was thrilled about while also launching the project on time. Because of the success with PIA and endorsements from work completed with Sun Path Products, and Butler Parachute Systems, we were hired to produce two websites for SSK (civilian and military websites) and get this project across the line.
Big Site Made Simple
Aside from great design, SSK needed a robust navigational structure to allow users to easily get around a site with more than 100 pages. Because SSK sells and services the product lines for CYPRES, L&B, and X-Shut along with support documents and a robust blog, we needed to marry analytics and design to reduce user hesitation when looking for anything specific.
To implement this, we designed and developed a visual menu structure to help with navigating the various pages more easily.
Substance with Style
SSK was founded in 1983 and has a long history in skydiving; it was important to Schmucker to honor that long history on the site. Our copywriting team spent hours researching the archives and interviewing Schmucker to help build a complete and formal narrative of SSK’s milestones. Adam Schmucker was amazed by the level of detail our team uncovered to help tell the SSK story. You can read that piece here.
One Happy Client
While there is much more to this project than can be shared on this one-page portfolio summary, what’s most important is we accomplished the objectives of our client. Adam was thrilled by the organization of our team and most of all our attention to detail. We time track every task and this project logged in at 377 hours by our design team of five.
When this site launched at the end of 2020, we celebrated, as the hours of planning, design, search optimization, page buildouts and Zoom meetings manifested into something beautiful. If our team has a superpower, it’s that we care which equates to sweating the details. It felt so rewarding to see this major project across the line and have a client feel happy following two years of frustration.