A Major Transformation
We were delighted to receive a call from a long-time acquaintance, Mike Doke of World Skydiving Center in Jacksonville, FL. James La Barrie met Mike years prior when he was a DZM at Skydive Carolina and Mike would help out with tandems whenever the DZ was in a staffing pinch. It felt full-circle to have our team be in a position to help MIke out with the development of his brand.
A major component of a website design begins with a company’s logo from its shape and colors. Being that Mike had purchased the DZ recently, the original logo was still in place – a vibrant orange and black design with the Jacksonville skyline melded in. Based on this logo, the design would be dictated by a color pattern not easy on the eyes. Mike permitted us to modify the logo without completely reinventing it. We updated the logo to showcase softer yellows and blues to reflect the coastal location. We also adjusted the placement of the brand name in order to prevent the logo from being too tall.
World Skydiving Center’s biggest strength is their reviews which generates word of mouth (the most powerful form of marketing). Being that many first time skydivers make their decisions on price, we wanted to spotlight the strength of World’s reviews with a highlight box that invites users to get a sense of the quality that this brand represents on Google, TripAdvisor and Yelp.
Optimizing For Search
The Jacksonville market is highly competitive and to compete requires an aggressive strategy which includes high placement in Google’s search results page as well as a reliance on strong reviews. Our SEO team optimized the site for areas outside of the Jacksonville market as the site was ranking well for that market already, helped by a perfect keyword match with its brand name.
Proximity = Convenience
World Skydiving Center has a key advantage over its competitors as the closest skydiving center to downtown Jacksonville. We wanted to ensure that all users to the site would see a visual representation of the DZs proximity to downtown Jacksonville without having to be read it.