When the Paraclete XP organization purchased Skydive Raeford, they were in need of a new website for their aviation, wind tunnel and dropzone divisions; we were so pleased when they called us!
Our Challenge – A Seamless Experience
Paraclete XP’s request was to have three independent, stand-alone websites that could seamlessly be navigated from one to the other while maintaining a clear brand theme accentuating the vibrant brand colors.
To accomplish this client request, we developed a menu in the upper right corner on all three sites to allow users to quickly toggle between each Paraclete property – ‘Indoor Skydiving’, ‘Skydiving’ and ‘Aviation.’
A Clear Path for Navigation
Non-licensed skydivers visit this website more than any other audience and we wanted to ensure that first time jumpers or AFF candidates could easily discover what they’re looking to find.
Aside from the top navigation that highlights “First Time”, “Learn” and “Experienced” we also visually displayed these clearly defined sections of for users to quickly discover where they need to navigate.
The behavior analysis from Google Analytics shows that potential customers always navigate to the pricing page. Rather than tuck the pricing page under a main menu dropdown, we positioned this page on the main menu to allow users quick access to find the information they’re looking for.
Being that Skydive Paraclete XP hosts so many events (including the 2019 USPA Nationals), we designed the hero imagery and text to be completely customizable for the client to highlight events and promotions. These changes can be done in mere minutes by the client at any time.