The purpose of writing a press release is to have one consistent channel when communicating with the media. Having just one message versus multiple soundbites from multiple sources helps reduce the time your business stays in the spotlight.
Every DZM should know how to write a press release because you’ll need to create one at some point.
Below is an actual press release used with the media following a jumper who appeared to have passed away while under canopy from a medical condition. The purpose of demonstrating an actual press release is for the purpose of educating our community at large and is not intended to be insensitive to the DZ or the deceased.
There are several details in this press release that are worth noting.
Contact me! I’d be happy to work with DZO’s individually on their emergency response plan and with developing a template for your unique DZ.